Measure what matters and refine your marketing with clear reports and actionable insights.
See What Works. Fix What Doesn’t.
- Make smarter marketing decisions based on real data
- Know exactly which ads, pages, or emails drive results
- Avoid wasted spend by identifying poor performers early
- Track conversions across platforms, campaigns, and devices
- Align reporting with your actual business goals
- Eliminate guesswork with clear KPIs and benchmarks
- Easily spot opportunities and bottlenecks in your funnel
Analytics & Reporting Setup
- KPI Definition & Goal Mapping (Based on Your Strategy)
- Google Tag Manager Setup for Event-Based Tracking
- Google Analytics 4 Configuration (Conversions, Traffic Sources)
- Google Ads & Meta Pixel Tracking Integration
- Custom Event Tracking (Form Submissions, Clicks, Scrolls)
- Cross-Platform Attribution Setup
- eCommerce or Lead-Based Goal Tracking
- CRM & Email Platform Sync (if applicable)
- Custom Looker Studio (Data Studio) Dashboards
- Channel Performance Overview (Google, Facebook, Organic, etc.)
- Automated Weekly or Monthly Reports
Analytics & Reporting Setup
Turn your data into decisions.
Without clear data, you’re flying blind. You might be investing in ads, SEO, email, or content — but how do you know what’s really working?
Atlas Caravan helps you cut through the noise. We set up reliable tracking, meaningful metrics, and dashboards that actually make sense. This is where marketing gets accountable.
The Problem with Guesswork
Most businesses don’t track enough — or they track the wrong things. It’s common to see:
- Google Ads campaigns with no conversions tracked
- Facebook ads reporting clicks, but no outcomes
- Websites with traffic, but no understanding of behavior
- Reports that confuse more than they clarify
Worse: many marketers make decisions based on assumptions, not real performance.
That’s why we build your reporting around your actual goals, not vanity metrics.
When you track correctly, you can:
- See which campaigns drive real results
- Know which channels deserve more budget
- Catch problems early — and fix them
- Make confident, data-driven decisions
- Build long-term growth, not guesswork
This is also what allows us to optimize over time. Because marketing is not set-it-and-forget-it — it’s measure, adjust, grow.
Measurement is step 2 of our method
— but it supports everything else:
- Set your goals → We define KPIs and conversion actions
- Track, measure & optimize → This is the core of this plan
- Build your presence → We see what works on your site
- Reach your audience → We compare ad performance by segment
- Refine your message → Analyze which offers convert
- Drive traffic → Understand which sources are high quality
In short: if you're not measuring, you’re not marketing — you’re guessing.
Timeline & Setup
- Discovery session + audit (1–2 business days)
- Tracking and dashboard setup (2–4 days)
- Optional training or walkthroughs available
- Available in English and French
Get Clarity. Take Control.
- You want transparency in your marketing
- You need to justify spend or report to others
- You’re tired of trying to interpret vague reports
- You want to make smart decisions based on what works
From setup to insights, we help you see clearly and act confidently.
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