Funnel 4: Be Found Locally (Google Profile + Local Ads)

Funnel 4: Be Found Locally

Claim your spot. Be the first name people see when they search nearby.

If you run a local business, visibility in your neighborhood isn’t a luxury — it’s survival. When someone searches for your service “near me,” you want to appear first, and with strong proof that you're worth calling.

This funnel is designed to boost your presence across Google Maps, local listings, and search results — and back it up with targeted local ads that generate visits, calls, and form submissions.

What Is It?

It’s a visibility-driven funnel built around your Google Business Profile, with supporting local ads to stay top-of-mind and top-of-results.

The goal? Drive real-world actions: store visits, phone calls, quote requests, or bookings.

Key components include:

• Optimized Google Business Profile (images, keywords, services, reviews)
• Local Service Ads (Google) or Search Ads with location extensions
• Landing page (optional) focused on local trust and calls-to-action
• Review generation strategy (via email or SMS follow-up)
• Optional listing management (e.g., Yelp, Pages Jaunes, Bing Places)

Who Is It For?

• Restaurants, clinics, salons, shops, tradespeople
• Any business that serves a local area or needs foot traffic
• Mobile service providers (cleaning, plumbing, HVAC, etc.)
• Multi-location businesses that want to manage local branches

If your clients are within driving distance, this funnel is for you.

You might already have a Google listing

— but are you showing up first?
Do you have great reviews? Are you collecting them? Are your ads showing above the map?

Many businesses neglect this funnel because they think it’s passive. But done right, it’s a powerful traffic driver, especially on mobile.

Because people searching locally are often ready to act.

And Google prioritizes businesses that:

• Are verified and optimized
• Have frequent updates and activity
• Earn consistent, positive reviews
• Run relevant, local ads

We help you check all those boxes.

Integrated with the Atlas Caravan Method

This funnel brings the method full circle — especially for service-based and local businesses:

• Set your goals → More calls? More in-person visits? More appointments? We define it.
• Track, measure & optimize → We set up call tracking, profile insights, and location conversion data.
• Build your presence → Your Google profile becomes a lead engine, not just a listing.
• Reach your audience → Local ads and keywords attract qualified traffic.
• Refine your message → Review replies, Q&A, and content updates speak directly to your audience.
• Drive traffic → Both online and to your door.

Setup Time & Cost

• Delivery: 5–7 business days
• Add-on: multi-location rollout available
• Budget: low ad spend is effective (starting around $150/month)

Management and review-building services available as monthly options.

Outcomes You Can Expect

• Appear more often in “near me” searches
• Improved visibility on Google Maps
• Higher trust via review building
• More calls, directions, and foot traffic
• A clear edge over less-optimized competitors

This funnel isn’t just about clicks — it’s about conversions that happen offline.