Funnel 2: Attract & Nurture Automatically (Lead Magnet + Email Automation)

Funnel 2: Attract & Nurture Automatically

Turn curiosity into connection — and build trust while you sleep.

Not everyone is ready to buy right away.
This funnel is designed for the majority of your audience — those who are interested, but not yet convinced. Through a strategic lead magnet and automated email sequence, you give value up front and stay top-of-mind until they’re ready to take action.

This isn’t just list-building. It’s relationship-building at scale.

What Is It?

This funnel uses gated content (like a free guide, checklist, template, or offer) to attract leads, then nurtures them via email automation.

It typically includes:

• A compelling lead magnet (valuable and relevant to your offer)
• A landing page with opt-in form
• A short email sequence to educate, build trust, and guide next steps
• An optional CRM setup to track responses and segment your list

It's a proven strategy used by consultants, agencies, educators, and service providers — adapted here for any size business.

This funnel works great if:

• You have a complex product or service that requires trust
• You offer services with a long sales cycle (e.g., coaching, consulting, construction)
• You want to educate your market before selling
• You get lots of visitors but few inquiries
• You want to build a valuable email list for remarketing or launches

It’s also ideal for nurturing cold leads from ads, SEO, or social media.

Many businesses skip email marketing because:

• They think it’s outdated or “spammy”
• They don’t know what kind of lead magnet would work
• They’re unsure how to write automation emails
• They’re focused on quick wins, not long-term value
• They feel like they’re “not good at writing”

But email still delivers the highest ROI in digital marketing — when done right.

This funnel is a natural fit for the Atlas Caravan method:

• Set your goals → Do you want more qualified leads? Repeat customers? Authority?
• Track, measure & optimize → Open rates, clicks, replies — it’s all measurable.
• Build your presence → The lead magnet becomes a strong content asset.
• Reach your audience → Ads, social, or SEO bring people to the funnel.
• Refine your message → Emails help clarify and deepen your core message.
• Drive traffic → Evergreen or promotional traffic sources can feed this funnel long term.

Pricing & Budget

• Flat fee for funnel creation starts from 499$
• Optional monthly management if you want us to monitor, tweak, and expand
• No ad budget required (can be fed by organic traffic or combined with ads)

We’ll match your platform, whether you're using WordPress, Squarespace, Webflow, or a CRM like GoHighLevel.

Expected Results

• A consistent stream of qualified leads in your inbox
• An email list that grows in value over time
• Better alignment between your message and your audience
• A warmer audience ready for future offers or calls

You stop losing leads who “weren’t ready yet” — and turn them into future customers